Visualizing Dark Patterns Ontology

Research, Design and Development of a web application that helps with exploration and education of a UX Dark Patterns ontology

Role:

UX & UI Design,

UI Development

Team: Sarvani Polisetty, Matthew Clark, Jordan Jaques, Luke Taylor, Renee Zhu, Leo Zheng

Duration

Sep - Dec 2024

(3 months)

Sponsor Company

The UX Pedagogy and Practice Lab is at Indiana University in the Luddy School of Informatics, Computing, and Engineering.


The lab is led by Dr. Colin Gray, who is an Associate Professor in Informatics and serves as Human-Computer Interaction design (HCI/d) program director.


Their research goals spans work across human-computer interaction, regulation and law, design theory and education, and instructional design and technology.

What are dark patterns?

Dark patterns are instances where designers use their knowledge of human behaviour and the desires of end users to implement deceptive functionality that is not in the user’s best interest.

Project Goals

Colin M. Gray, Cristiana Teixeira Santos, Nataliia Bielova, and Thomas Mildner. 2024. “An Ontology of Dark Patterns Knowledge: Foundations, Definitions, and a Pathway for Shared Knowledge-Building.”

Create a comprehensive website for dark patterns.


Visualize a dark patterns ontology that will present the types and connections of different dark patterns.